Education
PhD (Queen's University ¶¶Òõ¶ÌÊÓƵ)
Keywords
SME marketing strategy; marketing intelligence; agri-food markets; buyer-supplier relationships
All Academic Staff Profiles
Grace Carson
Lecturer (Education)International Business, Entrepreneurship, and Marketing (IBEM)
Grace conducts research into marketing, with a specific focus on the deployment of market intelligence in small businesses, antecedents of marketing capabilities, agri-food markets, and the dynamics of retail buyer-supplier relationships. Grace teaches the principles of marketing and international marketing at both undergraduate and postgraduate levels.
Contact Information
Room: Academic Hub 0G.026Queen's Business School
185 Stranmillis Road
¶¶Òõ¶ÌÊÓƵ
BT9 5EE